Business model development for an e-commerce platform
Restructuring the business model, pricing, and sign-up experience to lift conversion and reduce customer acquisition cost.
Traffic growth without a matching rise in sales
Marketing campaigns drove more visitors to the platform, yet conversion rates stayed low, customer acquisition cost kept climbing, and customers repeatedly complained about complicated sign-up and payment steps.
Lift conversion and lower acquisition cost
- Improve the conversion rate from visit to completed purchase.
- Reduce customer acquisition cost by a clear margin.
- Simplify the sign-up and payment journey to cut early drop-off.
Leading the business model re-engineering
Abeer led the full redesign of the business model — from diagnosing weak points, through restructuring pricing, to testing the sign-up and payment experience with the technical and marketing teams.
Practical steps across clear phases
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1
Marketing funnel diagnosis
Analyzing the customer journey from first visit to completed purchase and pinpointing the main leak points.
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2
Pricing and packaging restructuring
Designing a new pricing model that reduces friction and clarifies value for every customer segment.
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3
Simplifying the sign-up and payment journey
Reducing the number of steps and adding local payment options suited to the target audience.
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4
A/B testing and impact measurement
Testing the new versions against the old ones and measuring the differences before full adoption.
Measurable impact within 6 months
Glimpses of the deliverables
"Abeer didn't hand us a theoretical plan — she worked with the team step by step until we saw the numbers improve. The change was clear within a few months."
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